International Business Fundamentals, Grade 12, University/College Preparation (BBB4M)

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Course Title : International Business Fundamentals, Grade 12, University/College Preparation (BBB4M)
Course Name : International Business Fundamentals
Course Code : BBB4M
Grade : 12
Course Type : University and College Preparation
Credit Value : 1.0
Prerequisite : None
Curriculum Policy Document: Business Studies, The Ontario Curriculum, Grades 11 and 12, 2006 (Revised)

Course Description

This course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution, and managing international business effectively. This course prepares students for postsecondary programs in business, including international business, marketing, and management.

Overall Curriculum Expectations

A: Business, Trade and the Economy

  • demonstrate an understanding of terminology, concepts, and basic business communication practices related to international business;
  • analyse the impact of international business activity on Canada’s economy
  • demonstrate an understanding of how international business and economic activities increase the interdependence of nations.

B: The Global Environment for Business

  • analyse ways in which Canadian businesses have been affected by globalization
  • demonstrate an understanding of the factors that influence a country’s ability to participate in international business
  • assess the effects of current trends in global business activity and economic conditions.

C: Factors Influencing Success in International Markets

  • analyse the ways in which cultural factors influence international business methods and operations
  • assess the ways in which political, economic, and geographic factors influence international business methods and operations
  • identify and describe common mistakes made by businesses in international markets
  • evaluate the factors currently affecting the international competitiveness of Canadian businesses

D: Marketing Challenges and Approaches and Distribution

  • assess the challenges facing a business that wants to market a product internationally
  • compare the approaches taken by various companies to market their products internationallyl
  • demonstrate an understanding of the logistics of, and challenges associated with, distribution to local, national, and international markets.

Outline of Course Content

Unit Titles and Descriptions Time and Sequence
Unit 1: Business, Trade, and the Economy

In this unit, students will explore how people and businesses in Canada are impacted by international business and how nations are interdependent in trade and economy. Students will build a glossary with industry and trade specific words. Further they will analyze the barriers to trade and examine many trading partners. Finally, students will choose a country on which you will base many of your assignments throughout the course

30 hours
Unit 2: The Global Environment for Business

Globalization is a term used to describe the worldwide explosion of transport and communication technology to make possible international, cultural and economic exchange. In this unit students will examine the ways in which Canadian businesses have been impacted by globalization. Students will examine and analyse the factors which influence a country’s ability to participate in international business. Advantages of doing business in Canada will be examined. Case studies of domestic and multinational companies will help students see the strengths and challenges of each. Discussions and business glossary development will continue from the previous units.

27 hours
Unit 3: Factors Influencing Success in International Markets

In this unit students will look at the cultural factors that influence international markets and assess how political, economic and geographic factors play a role in international business methods and operations. An understanding of product modifications and standardizations will be developed as well. The tasks for students will be focused on their chosen country for the course and dealing with the political, geographical and cultural issues of doing business there.

20 hours
Unit 4: Marketing Challenges, Approaches and Distribution

In this unit students will explore marketing challenges facing international businesses. Students focus on the examination of marketing approaches including describing the adaptations that have been made to the marketing mix of a product in order to market it internationally; describing the legal, cultural, and economic factors that must be addressed to market a product internationally; and determining the types of market research necessary to prepare businesses for entering foreign markets. Students will also be introduced to the concepts of distribution and logistics. The big ideas here include describing the logistics of delivering a product to a local, a national, and an international market; describing the key factors that influence the ways in which a company may deliver its product to an international market; comparing the advantages and disadvantages of different modes of transportation as means for distributing a product to different world markets; and determining the value of having an export plan when exploring opportunities for doing global business in a new international market. Lastly, the unit will address ethical challenges by describing the ways in which multinational companies have both positive and negative effects on the countries in which they operate

30 hours
Final Evaluation

The final assessment task is a three hour exam worth 30% of the student’s final mark.

3 hours
Total 110 hours